SS21: Le Grand Retour à la Maison - ‘Berlin with the Girls’
Shot by Rogier Alexander on film & digital
With more time on our hands than ever, we at JANTHEE Berlin were given the chance to slow things down and reflect. Instead of falling victim to feelings of uncertainty, we used it to fuel our creativity and pursued fresh new ideas. The Grand Retour à la Maison campaign is a reflection of just that: focussing on the important and making the best of a change of plans.
Our campaign demonstrates that your JANTHEE Berlin bikini doesn’t care where you are, but who you’re with. Shot in the renowned Hotel Adlon Kempinski in our hometown Berlin, the campaign features a group of sophisticated boss-babes treating themselves to a weekend off with their besties.
The SS21 collection features everything from elegant colours to luxurious patterns and - for the first time ever - slip-on RESORTWEAR. Versatility remains key at JANTHEE and this year, some of our pieces can be worn in up to 8 different ways, to match any mood, preference or occasion.
Our classy CLÉOPATRA print is an ode to our founder’s Thai heritage, with its natural elements and warm, welcoming earth tones. The signature LE JANTHEE print stands in sharp contrast, with its vibrant, 70s-inspired colour scheme and elements of 20th century cubism. Both prints were designed to mix and match with any of this year’s featured colours - from the electric LE VERT, the elegant ROZÉ to the calming AZULA baby blue.